pricesensitivitymeter - Van Westendorp Price Sensitivity Meter Analysis
An implementation of the van Westendorp Price Sensitivity Meter in R, which is a survey-based approach to analyze consumer price preferences and sensitivity (van Westendorp 1976, isbn:9789283100386).
Last updated 9 months ago
market-researchprice-sensitivitypricingsurveysurvey-analysis
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