To cite package ‘pricesensitivitymeter’ in publications use:

Alletsee M (2025). pricesensitivitymeter: Van Westendorp Price Sensitivity Meter Analysis. R package version 1.3.3, https://github.com/max-alletsee/pricesensitivitymeter.

Corresponding BibTeX entry:

  @Manual{,
    title = {pricesensitivitymeter: Van Westendorp Price Sensitivity
      Meter Analysis},
    author = {Max Alletsee},
    year = {2025},
    note = {R package version 1.3.3},
    url = {https://github.com/max-alletsee/pricesensitivitymeter},
  }